Project Overview
Lauren who is a Children’s Psychologist from Brilliant Minds Psychology was looking for help with her branding and visualisation design for the launch of her new business. As the BMS business sole aim was to specialise in providing mental health and wellbeing support services for young people, they needed an authentic and cohesive brand narrative.
Key fundamentals such as their logo, brand message and brand personality was going to play a pivotal role moving forward for them to position themselves as a specialist leading emotional and behavioural psychologist service and our goal was to establish a brand presence that resonates with the ethos of Brilliant Minds Psychology – compassion, trust, and expertise.
Brand Ignition
Our approach was to ensure we could really showcase Lauren’s experience and skills from years of working with young people in education and private settings. The colour congruency of a green scheme seemed the best approach to resemble a forward thinking and holistic behavioural psychologist such as Brilliant Minds Psychology. This not only reflected the business’s values but also created a memorable and distinctive brand image which would resonate with their target audience and embrace the characteristics of Lauren’s skills and experience.
Our Approach
Recognising the significance of an online presence in today’s digital age, we extended our efforts to design and develop a website that serves as a welcoming and informative space for Brilliant Minds Psychology’s clients. The website is not just a digital platform; it’s an extension of the brand, seamlessly integrating aesthetics with functionality.
In culmination, our partnership with Brilliant Minds Psychology is a testament to the transformative power of strategic branding in the field of psychology. Every aspect of the brand, from its visual elements to its digital representation, has been meticulously crafted to embody the principles and values that define the business.
Looking ahead...
As Brilliant Minds Psychology continues its journey, the newly established brand identity stands as a testament to the transformative power of strategic branding. From conceptualisation to implementation, every step was guided by a commitment to excellence and a profound understanding of the brand’s identity which shall help the brand stay relevant.
